Alpha – Kilo Creative

Daisy Knatchbull

 Name: Daisy Knatchbull


Instagram: @thedeck_london

Having worked for renowned tailor, Huntsman, Savile Row Daisy realised there was a demand for a new fashion brand specialising in made-to-order suits focusing exclusively on women. There birthed ‘The Deck’ - a tailoring business seeking to empower women. Launching in April 2019, Daisy is challenging the idea that tailored suiting is a man’s world and women’s merely an after thought. She realised the demand when she became the first women to break down barriers in wearing a bespoke morning suit at Royal Ascot. The Deck is a business for women by women that understands the needs and insecurities of today’s females and empowers them through one of the greatest forms of expressionism - the way one dresses.

What is your idea of perfect happiness?

A summers evening in London - when the streets are teeming with happy Londoners revelling in the sunshine.

Which living person do you most admire?

Lauren Hutton - elegant, timeless, beautiful, humbled, legendary and a pioneer of the trouser suit for women. Oh and Ralph Lauren, enough said.

What is your current state of mind?
I never stop thinking about a million different things so to list one would be impossible but primarily overwhelming gratitude for the incredible support I have received in starting up my business.

Which words or phrases do you most overuse? Amazing, wonderful, glorious, fantastic, fabulous.. I apparently love an over the top adjective for almost anything, particularly thank you letters!

What do you consider your greatest achievement?
The conviction to leave my stable and brilliant job to pursue my dream - I’m not very good with change and uncertainty but it has turned out to be an incredibly empowering and rewarding decision.

Where would you most like to live?
Anywhere that the sun shines 365 days of the year

What is your most treasured possession?
A ring my father gave me.

What is your most marked characteristic? Empathy.

What do you most value in your friends?Loyalty.

Who are your heroes in real life?
Tory Burch.

What is your motto? Borrowing from what Christopher Robin said to Winnie the Pooh - “Promise me you’ll always remember: you’re braver than you believe, stronger than you seem, and smarter than you think”.