Name: Daisy Knatchbull
Website: http://www.thedecklondon.com
Instagram: @thedeck_london
Daisy Knatchbull is the founder of London-based women only tailoring house, The Deck. She was inspired by her experience on Savile Row, which exposed her to the empowering nature of a tailored suit from a young age. The Rake quoted Daisy as ‘a woman creating ripples in an industry dominated by men’. She first realised the unfulfilled demand for women's suiting when she became the first woman to break down barriers at Royal Ascot by wearing a bespoke morning suit and top hat in 2016. Alongside equality for women, the zeitgeist of female empowerment and a growing interest in hyper personalisation and power dressing, Daisy decided to launch The Deck.
What is your idea of perfect happiness? A summers evening in London - when the streets are teeming with happy Londoners revelling in the sunshine.
Which living person do you most admire?: Ralph Lauren
What is your current state of mind? I never stop thinking about a million different things so to list one would be impossible but primarily overwhelming gratitude for the incredible support I have received in starting up my business.
Which words or phrases do you most overuse? Amazing, wonderful, glorious, fantastic, fabulous.. I apparently love an over the top adjective for almost anything, particularly thank you letters!
What do you consider your greatest achievement?: Opening a shop front on Savile Row in just over a year of the business launching!
What do you consider your greatest achievement? The conviction to leave my stable and brilliant job to pursue my dream - I’m not very good with change and uncertainty but it has turned out to be an incredibly empowering and rewarding decision.
Who is your hero of fiction?: Jane Eyre
Where would you most like to live? Anywhere that the sun shines 365 days of the year
What is your most treasured possession? A ring my father gave me.
What is your most marked characteristic? Empathy.
What do you most value in your friends? Loyalty, always
Where would you most like to live?: Buenos Aires.
Who are your heroes in real life? Tory Burch.
What is your motto? Borrowing from what Christopher Robin said to Winnie the Pooh - “Promise me you’ll always remember: you’re braver than you believe, stronger than you seem, and smarter than you think”.