Alpha – Kilo Creative
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Stitch by Stitch


Instagram: stitch_bystitch

Twitter: @stitch_bystitch

Stitch by Stitch creates handmade textiles for the home working with artisan weavers, embroiderers and quilt makers in Kutch, Gujarat, India and Nepal. The textiles are hand woven, hand spun, made with natural fibres, traditional techniques and predominantly natural dyes. The collections comprise organic cotton kantha quilts, felted wool rugs, and handloom wool cushions and blankets, all which have a certain quality of weight and tactility. The textiles are designed in the UK, and ethically produced in India and Nepal. The artisans who produce the collections are all self-employed, and many are home based workers who are given structure through local organisations, such as the respected SABAH in Nepal. Passionate about preserving skills and traditions, Stitch by Stitch are proud to support and empower home workers, who are paid a fair price for their work. Stitch by stitch, the company contributes in a small way to help change lives. Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to India. Graham is joined by his co-director Karen Sear Shimalli, who with Graham, studied textile design at the respected Winchester School of Art.

What is your idea of perfect happiness?

Having dinner on the rooftop restaurant of The house of MG hotel in Ahmedabad.

What is your greatest extravagance?

Travel travel travel whenever possible wherever possible.

What is your current state of mind?

Long live the London Summer.

What is your most treasured possession?

The vintage quilts bought from our quilt-maker in Gujarat, they have stunning combinations and one was made by his mother over 40 years ago.

What is your favorite occupation?

Looking at, discovering, searching for, textiles and clothes especially in Flea Markets and junk shops.

Who are your heroes in real life?

We have been lucky to meet and work with Ela Bhat whose life work has been with the marginalised home-based workers of India. She is the founder of the Self Employed Women's Association that has over a million members.

What is it that you most dislike?

Negativity, such a waste of time.

What is your motto?

Handmade Natural Ethical.


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