Tino Schaedler is an established Production Designer, Art Director and trained Architect. He is something of a chimera, moving seamlessly across disciplines, always working at the leading edge of change. Whether it is production design for feature films, commercials, event design or architecture: his work is about spaces that tell and frame stories. With his company Optimist Design Tino has worked for clients such as Daft Punk, Kanye West, Nike, Google and Porsche.
What is your idea of perfect happiness?:
While I believe that true happiness arises from the inside I love spending time with friends... a warm late summer afternoon, sharing a slow and extended lunch that goes on for hours with kids running around. some good music. Great conversations and occasional moments of silence to take in the bliss of the moment.
Which living person do you most admire?:
Until january 6th this year the answer would have clearly been David Bowie. Until march 10th 2016 the follow up would have been legendary production designer Ken Adam...well now that both are dead I think it leaves my mum as clear front runner. She never really had any money but is probably one of the happiest and most genuine people I know. At 66 she still has the occasional sparkle of a young child in her face.
What is your greatest extravagance?:
We just designed and built our own house. I just bought a boffi toilet paper holder. A minimal piece of brushed steel for 250 dollars: that feels pretty extravagant...haha!
What is your current state of mind?:
Overall current mind set is pretty positive despite all the shit going on in the world. It’s strange times with lots of aggression instability in lots of places in the world, it can be depressing to check news online.
What do you consider the most overrated virtue?: Patience.
Which words or phrases do you most overuse?: ...'kind of like'
Which talent would you most like to have?:
Being a writer for novels or screenplays. I have always been impressed by the imagination that goes into crafting an amazing book or a screenplay for a movie.
If you could change one thing about yourself, what would it be?:
I have learned to live with the flaws. Sometimes I feel I could enjoy the moment more and be in it. I often find myself on the phone nonstop. And then I have a moment of realization and feel like a helpless crazy addict.
What do you consider your greatest achievement?:
As a parent I definitely feel that raising a child is the most wonderful challenge we get to experience. Seeing my little buddy grow up fills me with lots of happiness. It makes any professional achievement seem rather unimportant.
If you were to die and come back as a person or a thing, what would it be?:
My cat. She has a pretty chilled life. Not much to worry about other then sleeping and eating all day and getting cuddled at night when we come home.
Where would you most like to live?:
I am pretty happy in LA...but maybe some day it will be a combination of Berlin for the summer, some remote place in Italy for the fall or spring time and the rest of the year in LA. I love warm weather.
What is your most treasured possession?:
I don't care too much for material things. or at least I like to believe that...but if I had to choose one thing though then its probably all my books.
What is your favorite occupation?:
Being a designer is a good match for me. I guess sometimes id like to push it more into being a fine artist, but life is not over yet.
What is your most marked characteristic?: Creativity and the drive
What do you most value in your friends?: Being loyal
Who are your favorite writers?:
Haruki Murakami. I love his strange and twisted collages of reality. Stefan Zweig, he has a beautiful and simple way of writing - not sure if that also applies when reading it in English, but in German his language is a pure pleasure to read.
Who is your hero of fiction?:
Tough question as its hard to narrow it down but I guess a mix of Mr Fox (as in fantastic mr fox) and Raoul Duke.
Which historical figure do you most identify with?:
I guess I would gravitate towards a passionate artist. But lots of them were pretty fucked up and gave in to hedonism, but maybe thats part of the package. If I had to name one then lets go for Basquiat. Not sure if he qualifies as 'historical figure'
Who are your heroes in real life?: The strong women around me...my wife and my mum.
What is it that you most dislike?: Hubris and arrogance
What is your greatest regret?: That I never got into surfing...but maybe one day!
What is your motto?:
I have a tattoo that says 'changes' and another saying 'let it be'. I got the changes one when I turned 30. Life is all about change on various levels, while its not always easy to embrace change, experience has taught me the deep trust to constantly evolve and change. The moment we deny to change and try to hold on to the past, we will stagnate and eventually die - literally or philosophically speaking. It’s a reminder to keep moving and generate new impulses in life. 'Let it be' on the other hand is about acceptance. I have a strong will and often wanted things my way. I had to learn to let go of that, to create space for things unfold. While I still sometimes get caught up in the moment, progressing age luckily brings some wisdom and ability to see the bigger picture.