Alpha – Kilo Creative
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Rebecca Robins

Name: Rebecca Robins
Twitter: @robins_rebecca

Rebecca Robins is Global Director at Interbrand, based in London, heading up the global Luxury Practice and global business intelligence. Rebecca is a passionate speaker, lecturer and writer on the relationship between brands and culture and co-author of a leading book Meta-luxury: Brands and the Culture of Excellence, (Palgrave Macmillan). She has written for The Guardian, Harper’s Bazaar, La Tribune and writes the LuxuryWatch blog. Her writing and commentary has been featured in publications including Bloomberg, The Economist, FT, Il Sole 24 Ore, Monocle, New York Times, The Times, The Telegraph, Wall St Journal, WWD and WOBI. Rebecca is a graduate and postgraduate of Cambridge University.

What is your current state of mind? 

Which words or phrases do you most overuse? 
Brand, culture, knowledge, luxury, books. Seriously.

Which talent would you most like to have?
To found, design and build libraries and universities.

What do you most value in your friends?
Curiosity and humility. 

Who are your favorite writers?
The list of my favourite writers would explode the word-count, so I will share my love of one of the most inspiring and incandescent minds that has graced us with a truly unique way of looking at the world. Seamus Heaney, poet, polymath, linguist, translator, Nobel Laureate. If this doesn’t make you fall in love with Heaney or with poetry, then nothing will.

“. . . when morning light, 
Would open like the grain of light being split, 
Day in, day out, I'd come alive again”

Who are your heroes in real life?
My heroes in real life are my family and friends. And the real heroes in life are the unsung individuals doing world-changing work, whether it’s for another individual in this world or for the wider good of humanity. This is possibly most eloquently answered in the following words from Turing: “Sometimes it is the people no one can imagine anything of, who do the things no one can imagine.” 

What is your motto?
Aude Sapere